The checkout experience is arguably the most crucial aspect of your online store. Any hiccups and the customer could get distracted, disappointed, or leave—outing your company (that pays your salary) of precious revenue. It needs to be perfect. As a user experience designer, it’s your job to ensure the checkout experience is seamless and effective. No mistakes.
In this article, I’d like to discuss checkout design and several tenets that make for the best shopping-to-payment experience. When you hear “checkout design,” you’re probably jumping for joy… but it’s where the rubber meets the road when it comes to making money online. Without a checkout, you don’t get paid.
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